| Paid Other (55% of traffic) = $0 revenue | 3,726 sessions generating zero revenue. Likely display/programmatic ads with poor targeting. |
| Paid Social = $0 revenue | 535 sessions from Meta ads, zero tracked revenue. Purchase pixel may not be firing correctly on checkout. |
| Email = highest revenue efficiency | 307 sessions → $3,784 revenue ($12.33/session). Best performing channel. |
| Referral = strong performer | 94 sessions → $3,272 revenue ($34.81/session). High-intent traffic. |
| Meta reports 3 purchases vs GA4 25 | Discrepancy needs investigation. GA4 may be counting differently, or Meta pixel isn't capturing all conversions. |
| Channel | Sessions | % | Engaged | Eng. Rate | Avg Time | Events/Sess | Key Events | Revenue |
|---|---|---|---|---|---|---|---|---|
| Paid Other | 3,726 | 55.3% | 3,173 | 85.2% | 0s | 6.08 | 0 | $0 |
| Paid Search | 1,016 | 15.1% | 849 | 83.6% | 37s | 7.93 | 11 | $3,573 |
| Direct | 689 | 10.2% | 409 | 59.4% | 26s | 7.09 | 5 | $2,493 |
| Paid Social | 535 | 7.9% | 311 | 58.1% | 8s | 5.59 | 0 | $0 |
| 307 | 4.6% | 183 | 59.6% | 1m 10s | 10.02 | 7 | $3,784 | |
| Organic Social | 220 | 3.3% | 179 | 81.4% | 16s | 6.62 | 2 | $2,252 |
| Unassigned | 118 | 1.8% | 54 | 45.8% | 43s | 7.30 | 16 | $106 |
| Organic Search | 108 | 1.6% | 86 | 79.6% | 46s | 9.19 | 1 | $828 |
| Referral | 94 | 1.4% | 64 | 68.1% | 1m 15s | 12.05 | 32 | $3,272 |
| Cross-network | 18 | 0.3% | 16 | 88.9% | 1m 40s | 11.50 | 3 | $1,376 |
| Date | Spend | Impressions | Clicks | CTR | CPM | CPC | Regs | Checkouts | Purchases |
|---|
| GA4 Property | 487380978 — Active, collecting data |
| Google Ads Conversion | GA4 Purchase set as sole Primary across 23 campaigns |
| Meta Pixel | 509168312185461 — Active on join.elevateyourwellness.com |
| Meta New Ad Sets | 5 ad sets optimizing on Purchase — PAUSED, awaiting review |
| Hyros (Google Ads) | 5 conversion actions REMOVED |
| Hyros (Meta) | Old ad sets paused, replaced with Purchase-optimized sets |
| Bask → GHL Webhooks (6) | Impact API, Payment Failed, New Patient, New Order, Email Flow, Abandoned Session |
| Bask → Hyros Webhooks (2) | Still active but harmless — Make.com endpoints not running |
| Before (Hyros) | After (GA4) | Why It Matters |
|---|---|---|
| Conversions routed through Hyros middleman | GA4 collects directly on-site via GTM | First-party data, no third-party reinterpretation |
| Hyros attribution model ≠ Google's model | GA4 Purchase = what Google Ads trusts natively | Smart Bidding optimizes on real signals |
| Delayed conversion signals | Real-time event collection | Faster optimization, less data loss |
| Hard to verify accuracy | Cross-reference GA4 vs Bask orders | Ground truth validation built in |
Bask Health is the source of truth — every real order lives there. We cross-reference:
| GA4 reports X purchases on a given day | → | Bask shows Y actual orders | → | If X ≈ Y, tracking is accurate |
Status: Bask webhook setup in progress (Paul). Once live, daily cross-reference will be automated.